The early 90s was a difficult time for the airline industry. Nonetheless, we remained positive, safe in the knowledge that Hong Kong – our home, was arguably the best location in the world for an airline. At the same time, we launched a new programme to offer unprecedented levels of passenger service. We also made another important decision – changing our green and white striped livery to the dynamic and now famous Asian "brushstroke" image.
A World Leader
By the mid-1990s, we had assembled a fleet of aircraft that was among the youngest in the world, while our replacement programme involved orders and options for US$9 billion in new aircraft – all of which were to create a fleet that is younger and quieter.
The Unsung Hero
While our passenger services continued to grow from strength to strength, the cargo division was playing an increasingly vital role in the company's growth and expansion. Today, our cargo services contribute almost 30 percent of our revenue.
